Welcome to the refined universe of Zia's Beauties

"Step in. Feel it. Find what truly speaks to you."

Patricia's Journey

Roots and Early Inspirations

My name is Patricia Chavez Vasquez. I was born in Lima, Peru, and left my homeland in 2004 seeking new horizons across Europe. Since childhood, I’ve been deeply drawn to traditional craftsmanship and have always had a strong entrepreneurial spirit.

Following My True Calling

With a PhD in chemistry and a research career in European institutions, I eventually chose to follow my passion: to create something meaningful, highlight the ancestral skills of my culture, and build a brand that reflects my values and heritage.

Building a Life and a Brand

I’ve lived in Peru, Spain, Japan, and now France, where I built my family and launched Zia’s Beauties. This multicultural journey taught me how to bridge traditions and global trends, cultures and emotions.